My Lost Uncle - MissingSince1979 project is the mix of men`s independent fashion and the art of freedom.
Brand`s everyday clothing products are inspired by the forgotten memories, homeland roots, odd locations and the popular culture of the past three decades. Streetwise style of My Lost Uncle combines the aspects of Northern bizarreness and "I`m Alive" mentality to the contemporary urban sportswear.
At this very moment, as a part of the brand`s guerrilla marketing, someone might find photocopied posters in places such as Lars Homestead in Tatooine or U.F.O. sighting spot in Nivala, Finland and over Banksy`s street art in the UK.
or please use the contact sheet.