Concept

Fashion and art project MyLostUncle - MissingSince1979 a.k.a. MLUMS•79 was founded 2013 in Helsinki, Finland.

Since 2018 MLUMS•79 has been based in Bristol, UK.

The concept is a colourful mix of fashion vandalism and the art of personal freedom. This independent brand is specialized in printed clothing; especially in allover print patterns. Garments and fashion pieces will look good on any human or just hanging in a walk-in wardrobe such as arty-farty pieces made of mathematically continuous printed material.

Print designs are inspired by the 1980s, photo copied club flyers, working class wallpapers, bizarreness of motherland in the Northern Finland or oddness of the moors in the UK, popular culture, queer and gay icons. - And all this supporting the rights of freedom!

Lately MLUMS•79 has spread print designs more into the art scene in collaboration with DJ and Artist Tatu Vuolteenaho. Their project Eye-Leen Print has been showcased and promoted in art galleries, night clubs, Vogue ballrooms, magazines and on human beings in Spain, Greece, USA, UK, Australia, Estonia and Finland...And there is more to rise in 2025 e.g. exhibitions and pop-ups within the communities spreading the joy of our work.

I`M ALIVE,

Jani Maunula
Fashion and Print Design BA, Aalto University 2004