Concept

Lately Bristol, U.K. based My Lost Uncle - MissingSince1979 fashion art project was established in 2014 in Helsinki, Finland. The concept is a colourful mix of fashion vandalism and the art of personal freedom. Independent project is specialising in printed clothing. Garments and accessories will look good on any man or just hanging in a walk-in wardrobe as arty-farty pieces made out of print collage fabric.

Designs are inspired by the teenage bedroom walls, bizarreness of the home hoods back in Northern Finland, popular culture and especially the stereotypes of a modern man. My Lost Uncle pays homage to the people, animals, fashion, art and films that have influenced on project`s designer since the 1980s and holds them Alive in his work.


My Lost Uncle might be nearby or far far away. At this very moment, as a part of the project’s guerrilla marketing someone may find photocopied posters or stickers in places such as Lars Homestead in Tatooine or U.F.O. sighting spot in Nivala, Finland and on Banksy`s street art in the UK. 

"I`m Alive", told Andreas, designer`s lost uncle just before disappearing on his cargo ship trip to New York City in 1979.